Businesses implement different digital marketing ideas to increase sales and promote the brand. The use of Google ads is becoming increasingly popular as a marketing strategy. The effectiveness of a Google ad depends on how fast it brings lead to a business. The conversion rate is defined by the number of clicks that turn in actual sale or lead. According to a recent study, the average conversion rate of Google ads is 4.4%, and this is a low return on investment for businesses. The low level of conversion rate means that businesses should focus on ways that will improve the figure.
If you decide to run ads on different platforms, you should ensure that you have a perfectly working tracking system. The number of Google, Bing, and Facebook ads accounts with a working tracking system is quite low. One of the tracking systems that you should consider for your Google search campaign is Google analytics. After setting up the tracking system, you should monitor the performance of your leads to know the ones that you should keep and the one to abandon. Nonetheless, if you are not happy with the figures that you see, you should invest in the best improve methods and strategies. Below, you will learn some of the tips on how to increase conversions.
One way to increase conversions is to improve your quality score. Online users should find relevant information on all your campaign platforms. With a high quality score, you will enjoy low pricing and premium placement of your ads by Google. If you want to attain a high quality score, you should improve on keywords, landing pages, and ads. This way, your conversion rate will skyrocket. The best means of improving these aspects is seeking assistance from SEO professionals.
The next tip is narrowing your audience. Only a small percentage of online users might be interested in your products and services. By narrowing your target audience, you will significantly lower your Google search campaign costs. A suitable method that you should consider to narrow your audience is the use of exact match long-tail keywords. If you have the right keywords, you will realize a significant increase in your conversion rate.
Optimize your landing pages. Ensure that the landing page loads quickly and has an SSL certificate. Routine testing of the landing pages is advised to ensure that you realized an improvement on your conversion rate. Finally, you should get rid of non-converting terms. Based on your search term report, you should identify the right keywords to use on your ad. As a Google campaign manager, you should use this guide to improve your conversion rate.
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